Prabhupada: So new… When they are trained up, they can come, live, especially grhasthas. My point is whether the farm is attractive. Not very much.

Yogesvara: The potential is wonderful.

Prabhupada: And therefore I’m asking. Potential is wonderful, so why they are not attracted to live in the farm and be self-independent and chant Hare Krsna? That is our farm project. Our farm project is they should be satisfied with simple living. That is nice living. If you get milk, if you get fruit, if you get grain and open air, it is very healthy life. Why they should not be attracted?

Yogesvara: It is still the beginning, and because it’s the beginning, it is a little difficult sometimes.

Prabhupada: That may be. But this should be our aim. We should not be attracted by the modern city life. Simplified life. Save time and utilize for advancing in Krsna consciousness. That is perfect life. Just like Vrndavana. Vrndavana life means agriculturist, cowherd boys, uneducated girls, cows and calves, and tree, fruits. This is Vrndavana. The center is Krsna.

Yogesvara: Simple living.

Prabhupada: But they are the topmost devotees. These (chuckling) uneducated, without any town life, cow-men, they are Krsna’s best friend. Unsophisticated, no education, but love intense -that is perfect. That attracted Krsna more. Vrndavanam parityajya na padam ekam (sic:) na kartavya… Krsna is so much attached to Vrndavana that He goes nowhere… What is that? They are not educated girls, up-to-date fashion, (indistinct) or nothing. Crude. As soon as there was blowing of the flute, immediately they began to run towards Krsna. Somebody is taking care of children, somebody is engaged in boiling milk, and somebody was even lying down with her husband. Still, immediately… Very crude, unsophisticated, but intense love for Krsna — that is Vrndavana.

We want to introduce this farm project means intense love for Krsna. And other things — very simple: little milk, little food grain, little vegetable, that’s all. And that is very nice. If you get fresh vegetable, fresh milk, and food grain, what do you want more? And from milk you can prepare so many nice preparations, unlimited number, all very palatable, sweet.

This civilization we want to introduce, not so-called rascal civilization and become implicated in this cycle of birth and death. This is not civilization. This is killing civilization. Human being got the opportunity to get out of these clutches of birth and death. They do not understand. They’re so rascal, they do not understand how they are implicated in this cycle of birth and death, nor they do take it seriously, that this is the problem, janma-mrtyu-jara-vyadhi-duhkha-dosanudarsanam [Bg. 13.9]. They are so blind rascals, they do not see that this is real suffering. They do not know it. Simply theorizing, making plan, and they do not know what is the suffering. Such a rascal civilization. So we have to introduce real civilization. Therefore we are struggling so hard. So make in such a way. That’s a very nice place, center of Europe and very nice place.

Room Conversation — January 31, 1977, Bhuvanesvara