Sounds like “Food, Inc.” is going to be a real consciousness raising movie about how industrial food, supermarket food, is produced.

From Hare Krishna dd:

What are factory farmers supposed to say when a popular movie implicates them in hellish practices of cow slaughter?

Dairy Herd Alert gives them tips in the article below.

This link to their article, includes a video clip from Eric Schlosser’s
“Death on a Factory Farm – Food Inc.”

http://www.dairyherd.com/news_editorial.asp?ts=nl1&pgid=675&ed_id=8335

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Cinematic hot potato

By a Dairy Herd news source  |  Monday, March 23, 2009

“Food, Inc.” is a major motion picture currently in reviews and slated
for wider release in June. It is billed as a documentary that reveals
the so-called truth about “corporate agriculture” and contemporary
production practices.

The film is from Eric Schlosser, author of “Fast Food Nation” and Robert
Kenner.

Video is one of the most powerful tools used by animal-rights groups and
other activist organizations, according to the Professional Dairy
Producers of Wisconsin. Disturbing images, whether legitimate, staged or
misleading, evoke strong emotions and are effective in using rare
instances of abuse to defame an entire industry.

PDPW leadership says it encourages producers to watch this movie so you
can provide an educated response to this highly charged issue.

To help you correct misleading information, PDPW offers the following
talking points:

* Agriculture is my life’s calling, and I am dedicated to producing
food that is safe, nutritious and affordable. I take great pride in
knowing that consumers can go to their local grocery store or restaurant
and purchase food that is safe and wholesome for their family.

* I understand that contemporary agriculture does not look like it
did in the past. But we’re not unlike many other industries that have
had to become more efficient to survive. The production practices I use
are ethically grounded, scientifically verified and economically viable.
They allow me to maximize efficiency and meet the growing demand for
food.

* Over the past 40 years, the price I received for the food produced
on my farm has steadily declined. That means I have to run a more
efficient operation in order to maintain my family’s livelihood. The
only other option would be for me to go out of business.

* My farm is family oriented and I care deeply about how it is
operated. I manage every aspect of my farm in a socially responsible
manner so I can be proud of the legacy I leave. My operation also
benefits my community by the jobs it offers and the tax revenues it
generates.

Keep in mind that while it is important to respond to issues involving
contemporary animal agriculture, it is just as important to know if and
when you should respond.

Sharing your opinions about a specific event such as the airing of
animal abuse documentaries or the release of a new film about the food
system may seem proactive. However, it could also create controversy
where none existed, giving the issue a platform and a larger audience.

So when should you take action?

Monitor conversations to see if your community is expressing concern.
For example, are friends or neighbors approaching you about the issue?
Is it being talked about at the local coffee shop, PTA meetings or
church functions? Has the issue surfaced in the local newspaper, or on
local television and radio talk shows and newscasts?

Remember, there is no need to draw attention to the topic if no one is
talking about it, even if the subject comes up once or twice in close
circles, it still may not deserve a response.

But, if you feel the conversation is taking root in your community, and
particularly if it gets media attention, then it is time to quickly
develop and implement a communication strategy.

Regardless of the circumstance, engage in civil, educational and
value-based conversations. This will help earn trust and build important
relationships.

Source: Professional Dairy Producers of Wisconsin

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